Daraz is arguably the biggest fish in the e-commerce sector in Nepal today. Daraz Nepal has now announced the appointment of Aanchal Kunwar as its new Managing Director (MD). This latest recruitment decision is receiving a positive reception from the public.

Daraz Nepal appoints new Managing Director

The news of the change in the managerial role was confirmed by Bjarke Mikkelsen who founded the Daraz Group back in 2015. He is also acting as the current CEO of the group.The appointment of Aanchal Kunwar as the MD of Daraz Nepal is significant in two ways. First, her recruitment as the country lead in a company as big as Daraz will serve as an example and inspiration for the younger female generation.Secondly, with Aanchal Kunwar as Nepal's lead, Daraz now has local people as the country's lead in all of the five markets that it operates in. Before her, Daraz Nepal's operation was looked after by Lino Ahlering, who had been in the role since the acquisition of Daraz by Alibaba Group in 2018. He is now taking over the role of Chief Customer Officer in Daraz Group.Aanchal Kunwar will officially take over as the company's new MD on January 17, the same day as Daraz's rebranding. Hopefully, her appointment will bring more localized approach to Daraz's operation in Nepal.

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Who is Aanchal Kunwar?

Aanchal Kunwar has vast experience working overseas, including her 5-year stint at Amazon. In between 2018 and 2021, she was active under different product and program managerial roles in Amazon.Prior to that, she served at Carlson Wagonlit Travel working as a product manager, business analyst, and consultant. She has an MBA degree in Strategy from the University of Minnesota.Daraz Nepal will undoubtedly benefit from the 15 years of overseas experience of its new Managing Director.

About Daraz

We all know that Daraz is the most popular online marketplace in Nepal. It started as an online fashion marketplace in Pakistan in 2012. The Daraz Group was formed in 2015 to overlook the company's operation across the border. Daraz came under China's Alibaba Group for an undisclosed fund in 2018.Likewise, Daraz entered the Nepali market in 2016 with its acquisition of Kaymu. Since then, it has had a prominent presence in the domestic e-commerce industry. The company recently recorded its biggest one-day sale—of Rs. 6 crores—under the Daraz 11.11 2021 campaign. Daraz Nepal is looking to reach new heights with Aanchal Kunwar as its Managing Director.

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